Joynagar er Moa – The GI-Tagged Winter Delight of Bengal
Price range: ₹120.00 through ₹3,040.00
Biting into a Joynagar-er Moa is a complex sensory delight:
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Aroma: The intoxicating, buttery fragrance of Nolen Gur and cardamom hits you immediately.
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Texture: It is simultaneously crispy (from the Kanakt Choor rice) and sticky-chewy (from the jaggery), yet soft enough to disintegrate in the mouth.
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Taste: A perfect balance of complex jaggery sweetness, milky richness from the ghee, and the toasted aroma of the puffed rice.
As an official GI-tagged product and a purely seasonal treat, Joynagar-er Moa commands high respect in Bengali tradition.
Festive Essential: A must-have during Poush Parbon and New Year celebrations.
The Ultimate Winter Gift: Its limited-time availability makes it the most exclusive sweet to send to loved ones. It is often packed for picnics and travel during the cold weather.
Statement Dessert: Presenting this GI-tagged sweet shows a deep appreciation for authentic Bengali culinary heritage.
We partner directly with traditional Moa makers in the Joynagar region, adhering strictly to the GI-mandated preparation process:
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Purity Guaranteed: Made only with Nolen Gur, ensuring the signature taste and aroma without any added cane sugar or artificial flavors.
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Handcrafted Perfection: Every ball is traditionally hand-rolled, maintaining the authentic texture and rustic look.
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Peak Freshness: Produced during the peak Nolen Gur season for maximum flavor intensity.
The window for the true, authentic Joynagar-er Moa is incredibly short. This seasonal GI delicacy will disappear when the Nolen Gur harvest concludes.
Secure your piece of Bengali heritage and exquisite winter flavor. Order the authentic Joynagar-er Moa today!
Description
Joynagar, a town in South 24 Parganas, is the sole guardian of this iconic recipe. The GI tag ensures that only the Moa produced using the traditional methods and specific ingredients from this region can bear the name Joynagar-er Moa. This means when you buy from us, you are getting the real deal—a sweet protected by law for its unique quality and heritage.
The secret to the exquisite, melt-in-your-mouth flavor of this Nolen Gur Moa lies in the selection of two highly specialized, seasonal ingredients:
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Kanak Choor Dhaan (Aromatic Puffed Rice): The Moa is made exclusively with Khoi (puffed rice) sourced from the rare and highly aromatic Kanakt Choor short-grain rice. This rice is hand-puffed to create an incredibly light and crispy texture that is unlike any other puffed rice sweet.
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Arocha Nolen Gur (Pure Liquid Date Palm Jaggery): The binding agent is the intensely flavorful Nolen Gur (Khejur Gur). This fresh, liquid jaggery, harvested early in the winter mornings, imparts a deep, smoky caramel aroma that is characteristic of the authentic Joynagar-er Moa.
Additional Ingredients: A touch of Gawa Ghee (pure clarified butter), cardamom, and often tiny pieces of kaju (cashews) and kishmish (raisins) are added to enrich the texture and aroma.
Additional information
| Choose Pack Size | 16 Pcs Pack, 3 Pcs Pack, 35 Pcs Pack, 8 Pcs Pack, 80 Pcs Pack |
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